Next-Generation Music Label and Highly Integrated Marketing Relationship
Initial Successes Include Innovative Campaigns for Bruno Mars, Wiz Khalifa and Chromeo
February 19, 2014 – Warner Music Group (WMG) and Shazam® today announced an innovative strategic alliance that will discover new acts and sign them to a Shazam branded label under WMG, and that will collaborate in enhanced marketing across WMG’s roster of artists.
Nashville, TN - Warner Music Nashville recording artist Cowboy Troy is set to release his new album, King Of Clubs, on March 11, 2014. Starting today, his highly anticipated album is available for pre-order on iTunes and CowboyTroy.com.
Warner Music Nashville was created in 2009 to expand the presence of WMG and its family of labels in Nashville. The division is home to Atlantic Records, Warner Bros. Records, Elektra Nashville and Word Entertainment.